Fifteen years ago having a website wasn’t mission-critical for an organization. Now there isn’t an enterprise that exists without one. The Web has fundamentally changed the way organizations operate. From its simple beginnings, the use of the Web now extends from public-facing Internet sites to knowledge-sharing, employee-focused Intranets, partner-oriented, limited-access Extranets, and the newer collaborative domain of social media. As the Web function continues to broaden, managing it becomes more difficult. The need for Web Governance is now essential.
The same management accountability mechanisms and controls that support and govern other aspects of business also need to be viewed as mission-critical. To align the Web with strategic objectives, formal Web Governance must be established and mechanisms to enforce standards must be incorporated into day-to-day Web operations management.
Taking a few steps back, Web Governance is the authoritative administrative structure that sets policy and standards for Web product management. But what does that mean? Simply put, every enterprise must have a set of policies for their Website. These policies refer to the way people make decisions about the organizational Web presence. They determine who gets to sit around the table when those decisions are made and who has the final decision-making authority when consensus cannot be achieved through discussion.
A Web Governance framework will help minimize and settle internal Web site ownership disputes. It can also smooth the relationship among marketing communications, IT, and various departmental Web stakeholders. This stability turns the focus to managing Web sites instead of arguing about them.
Formal Web Governance allows individuals to understand their role as it relates to Web decision-making, policy creation and standards enforcement. It reduces the potential for silos, stalemates, and disputes and enables collaboration by setting the foundation for efficient execution of Web projects and initiatives. As a result, it also reduces redundant efforts and technology misalignment.
Enforcement begins with the definition of a full range of standards followed by dissemination to all stakeholders, careful implementation and finally, measuring for compliance. For more information download our white paper or view these videos.
Download our Web Governance and Standards Compliance White Paper to understand the importance of incorporating mechanisms into your day to day web operations management strategy to allow your organization to measure web governance and compliance standards.
The same management accountability mechanisms and controls that support and govern other aspects of business also need to be viewed as mission-critical. To align the Web with strategic objectives, formal Web Governance must be established and mechanisms to enforce standards must be incorporated into day-to-day Web operations management.
Taking a few steps back, Web Governance is the authoritative administrative structure that sets policy and standards for Web product management. But what does that mean? Simply put, every enterprise must have a set of policies for their Website. These policies refer to the way people make decisions about the organizational Web presence. They determine who gets to sit around the table when those decisions are made and who has the final decision-making authority when consensus cannot be achieved through discussion.
A Web Governance framework will help minimize and settle internal Web site ownership disputes. It can also smooth the relationship among marketing communications, IT, and various departmental Web stakeholders. This stability turns the focus to managing Web sites instead of arguing about them.
Formal Web Governance allows individuals to understand their role as it relates to Web decision-making, policy creation and standards enforcement. It reduces the potential for silos, stalemates, and disputes and enables collaboration by setting the foundation for efficient execution of Web projects and initiatives. As a result, it also reduces redundant efforts and technology misalignment.
Enforcement begins with the definition of a full range of standards followed by dissemination to all stakeholders, careful implementation and finally, measuring for compliance. For more information download our white paper or view these videos.
Download our Web Governance and Standards Compliance White Paper to understand the importance of incorporating mechanisms into your day to day web operations management strategy to allow your organization to measure web governance and compliance standards. 
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