When you create content, what happens to it? Does it get uploaded to your website, to be forgotten about, or become redundant over time?
Content has a life – and one that doesn’t stop when published. This is an oversight often made by many enterprises and organizations. Enterprise Content Governance (ECoG) is the process of taking content through its lifecycle, from initiation to creation, control and consumption. In fact, there are sixteen stages in this lifecycle.
Phase 1 is to initiate, or in other words manage change requests. At this stage, you need to prioritize content, authorize and make decisions as to deleting old, redundant files or creating new ones.
Then you move onto Phase 2, creating the content: authoring, tagging and authorization. Phase 3 is where control is applied. Content is structured and migrated to a CMS. During this process, rules and policies need to be applied to ensure content adheres to both internal and external guidelines (such as branding and legislation).
The last phase deals with the usage of content: its findability, managing your assets, monitoring and maintaining content. At this point you might decide that changes need to be made. Perhaps your content is now out-dated or not needed, taking you back to Phase 1: requests to change content.
Throughout this journey changes must be authorized and rules and policies must be applied. You must be clear who in your organization holds the decision-making powers and what rules what is important for your organization to govern your content.
To help you indentify where you experience challenges managing the life of your content, we’ve created an Enterprise Content Governance Framework. It also conveniently shows where Vamosa tools can be used to automate tasks at each stage.
To understand further how you can achieve effective Enterprise Content Governance and improve content quality in five steps download the Making Enterprise Content Governance a Reality White Paper.
Content has a life – and one that doesn’t stop when published. This is an oversight often made by many enterprises and organizations. Enterprise Content Governance (ECoG) is the process of taking content through its lifecycle, from initiation to creation, control and consumption. In fact, there are sixteen stages in this lifecycle.
Phase 1 is to initiate, or in other words manage change requests. At this stage, you need to prioritize content, authorize and make decisions as to deleting old, redundant files or creating new ones.
Then you move onto Phase 2, creating the content: authoring, tagging and authorization. Phase 3 is where control is applied. Content is structured and migrated to a CMS. During this process, rules and policies need to be applied to ensure content adheres to both internal and external guidelines (such as branding and legislation).
The last phase deals with the usage of content: its findability, managing your assets, monitoring and maintaining content. At this point you might decide that changes need to be made. Perhaps your content is now out-dated or not needed, taking you back to Phase 1: requests to change content.
Throughout this journey changes must be authorized and rules and policies must be applied. You must be clear who in your organization holds the decision-making powers and what rules what is important for your organization to govern your content.
To help you indentify where you experience challenges managing the life of your content, we’ve created an Enterprise Content Governance Framework. It also conveniently shows where Vamosa tools can be used to automate tasks at each stage.
To understand further how you can achieve effective Enterprise Content Governance and improve content quality in five steps download the Making Enterprise Content Governance a Reality White Paper.
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