I attended a seminar recently on "Five Questions to Consider to be Successful with Online Video". In it an attendee asked the panel which of the 4 phases of the video content life cycle did they find most challenging: Initiation, Creation, Publication or Consumption. The panelists who came from the Boston Globe, Comcast, Analog Devices and Visible Measures all picked a different phase but each challenge had this in common: the need to accept that video is indeed enterprise content and therefore needs good web operations management and content compliance to meet website governance standards whatever the life cycle phase.
I have observed in discussions with a wide variety of large organizations that content (and especially video) is too easy to create. In March of this year Webpro News announced that YouTube now has 24 hours of video uploaded every minute.
The problem for the enterprise is that as content becomes easier to create and publish, the job of maintaining standards becomes much more difficult.
Organizations are finding it increasingly hard to tie their content back to its impact on revenue because they struggle to ensure that it is:
With the onset of HTML5 and its built-in video capacity, video will become an even greater part of the enterprise content mix. Good website governance will make this an opportunity for organizations to engage customers profitably. The absence of good governance will make video a threat that may block this meaningful customer interaction.
I have observed in discussions with a wide variety of large organizations that content (and especially video) is too easy to create. In March of this year Webpro News announced that YouTube now has 24 hours of video uploaded every minute.
The problem for the enterprise is that as content becomes easier to create and publish, the job of maintaining standards becomes much more difficult.
Organizations are finding it increasingly hard to tie their content back to its impact on revenue because they struggle to ensure that it is:
- Findable through the consistent use of keywords
- Manageable through the consistent application of metadata
- Accessible through the consistent use of the proper tags
- High quality through the ongoing monitoring of things like user generated content
With the onset of HTML5 and its built-in video capacity, video will become an even greater part of the enterprise content mix. Good website governance will make this an opportunity for organizations to engage customers profitably. The absence of good governance will make video a threat that may block this meaningful customer interaction.
Powered by Compendium
Comments for Video Content: another challenge to Governance?